Gijón, 1999.
Marketing graduate from Universidad de Navarra and current Master of Science in Information Systems (Data Analytics) student at Menlo College.

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Driven by a deep curiosity about storytelling, I focused my undergraduate studies on brand narrative, exploring how stories shape consumer perception and engagement. This passion led to my Final Year Thesis, an academic investigation into the human need for storytelling and how brands, like IKEA, leverage this instinct to build meaningful narratives.

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Through my experience in marketing, I discovered the crucial role of data in shaping strategy and the hidden stories within numbers. This intersection of marketing and data has become the foundation of my career aspirations. My goal is to use innovation and data driven strategies to enhance marketing performance, optimize customer engagement, and craft impactful stories.