Gijón, 1999.

Marketing Bachelor of Science degree graduate by Universidad de Navarra and current student of the Master of Science in Information Systems with a focus on Data Analytics by Menlo College.

​In an attempt to develop my professional career based on my personal concerns, during my degree in Marketing, I decided to focus on brand narrative.

As a result of my concerns and reflections, my Final Year Thesis emerged, an academic investigation on the human need to tell and listen to stories and how brands develop this same need. Applying this research to the IKEA brand and its narrative.

These concerns have led me to combine marketing with the IT world. Digital narrative has become the field in which I want to develop my professional career. Using innovation and data-driven strategies to enhance business performance and customer engagement.