Gijón, 1999.

Marketing degree graduate by Universidad de Navarra and past student of the UX certificate at the University of San Diego.

​In an attempt to develop my professional career based on my personal concerns, during my degree in Marketing, I decided to study courses from the UOC’s Digital Design Degree and to focus on brand narrative. This choice led me to find my true interest, human-computer interactions and the implications of stories and storytelling in these relationships, specially when they involve brands.

And as a result of my concerns and reflections, my Final Year Thesis emerged, an academic investigation on the human need to tell and listen to stories and how brands develop this same need. Applying this research to the IKEA brand and its narrative.

These concerns have led me to combine marketing with the IT world. Digital narrative has become the field in which I want to develop my professional career. Adapting web development and its narrative to achieve a better user experience. Using Information Systems to elevate Business and Brand Strategies.

Furthermore, this combination of disciplines has led me to join the Gourmap team as a Strategic Design Lead – UX/UI, being in charge of aligning the Swiss startup's brand identity with its UX strategy.